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AK
// FITNESSMumbai · Strength + Macro Coaching
CASE FILE · FITNESS
2,840
Active Students In 11 Months

Anaya Kapoor · The Strong 90 Method

ACSM-certified personal trainer · former in-gym coach at FitX Bandra

“I was running my cohort on Notion + Telegram + Razorpay + MyFitnessPal + Google Sheets. Fourteen tools that didn't talk to each other. After Superapp, my students stopped asking me about macros at 11pm — Macro Coach AI handles 80% of it. I got my Saturdays back.”
Generate My Custom BlueprintSee The Numbers
14-Day Delivery Guarantee · Day 14 launch or first milestone (₹1,50,000) refunded · Source code in escrow · GST invoiced
// 01 / Before

Before Superapp

Anaya was running a 220-student cohort the only way she knew how — Notion for the program, Telegram for the community, Razorpay for payments, MyFitnessPal for macro tracking, Google Sheets for cohort metrics, Calendly for 1:1s, and YouTube unlisted for video lessons. Six tools, none of them talking to each other. Drop-off by week 4: 62%. Saturday Zooms: 4 hours of repeating the same form-check answers. Refund rate: 8%.

// 02 / The Tipping Point

What changed her mind

After her third cohort plateaued at the same numbers despite better content, Anaya realised the problem wasn't her coaching — it was the operating layer. Her students weren't dropping off because the program was bad; they were dropping off because Notion got abandoned by week 3 and Telegram noise drowned out daily progress. She generated a Superapp blueprint on a Friday. Locked her slot Saturday. Onboarded Sunday.

// 03 / The Build

What we shipped in 14 days

Branded web superapp at app.strongmethod.coach. Three niche AI tutors: Macro Coach AI (Indian + Western meal logging in her tone), Form Check AI (squat/deadlift video scoring against her cues), Plateau Breaker AI (4-week log analysis prescribing her-style deload). Native cohort feed replacing Telegram. Streaks + L1–L5 progression. Razorpay-native subscriptions with EMI. UPI Autopay for monthly tier. GST invoicing. Day-by-day lesson drip. We migrated 220 active students with one-click invite emails.

// 04 / After

11 months later

2,840 active students (12.9× growth). 78% cohort completion (up from 38%). ARR ₹3.2 Cr. Anaya's 1:1 hours dropped from 22/week to 6/week. The Saturday Zooms are gone — replaced by an in-app live class hub with replays. Refund rate fell to 1.2%. She launched Phase-2 native iOS app in month 8.

// The Numbers

Real lift. Measured.

These numbers were taken at month-7-to-11 windows post-launch and compared to Anaya's pre-build cohort baseline. Every figure is verifiable on request.

12.9×
Student Growth

220 → 2,840 in 11 months

78%
Cohort Completion

Up from 38% on Notion

₹3.2 Cr
ARR

From ₹68L pre-build

16 hrs
Weekly Time Saved

1:1s + Saturday Zooms

1.2%
Refund Rate

Down from 8%

₹6.4 L
Build Cost

Paid back inside cohort #4

// What We Shipped

Inside The Strong 90 Method.

Each engine + AI tool we built for Anaya, with what it actually does. Trained on her material. Branded as hers. Shipped in 14 days.

01

Macro Coach AI

Indian + Western meal logging, gap analysis, swap suggestions in Anaya's tone. Trained on 1,200+ meal logs from her cohort archive.

02

Form Check AI

Students upload 30-second squat/deadlift videos. AI scores depth, knee tracking, bar path against Anaya's exact cues. 1-page diagnostic + drill prescription.

03

Plateau Breaker AI

Reads 4 weeks of weight + sleep + adherence logs. Detects pattern (training plateau vs adrenal fatigue). Prescribes her-style deload or refeed.

04

Recovery Companion AI

Daily 60-second check-ins. Flags churn risk before it surfaces. Auto-recommends rest day vs train day.

05

Streaks + L1–L5 Strength Tiers

Progressive level system from Foundation → Performance. Each tier auto-priced. Drives upsells without manual sales.

06

Native cohort community

Branded discussion feed replacing Telegram. Threaded by lesson. Reactions, polls, file sharing. Weekly leaderboards.

07

Razorpay + UPI Autopay + GST

Subscription billing for monthly tier. EMI for premium. IRN-compliant invoicing handed off to her CA.

“I had built three things before Superapp — a personal trainer career, a YouTube audience, and a Notion cohort. After 14 days, I had a fourth thing: a real product. The math changed.”
— Anaya Kapoor, The Strong 90 Method
// More Case Files

Coaches who shipped in the same 14 days.

Different niches, same pattern: ecosystem replaces 14 SaaS tools, AI handles tier-1, retention compounds, referrals close the loop.

RM
Rohan Mehta
Bootstrap to ₹1 Cr ARR
4× revenue. half the hours.
PN
Priya Nair, CFA
The Wealth Compounding Track
Zero compliance incidents
VS
Vikram Shetty
Closer School
+38% avg close rate lift
Generate My Custom Blueprint · ₹0

Five Questions. Sixty Seconds.
Your Custom Blueprint.

Tell us your niche, your community size, and the engines you want compounding for you. Our AI strategist (the same one we use on paid ₹50,000 discovery calls) returns a personalised AI ecosystem blueprint — the engines, niche AI tutors, 14-day build timeline, and a real scope-based price. Yours. Free. No drip. No spam. No follow-up call unless you ask for one.

Step 01 / 05

Which niche do you coach in?

We tailor every recommendation — pillars, AI tools, case studies, pricing — to your niche.

01 / 05
GG
// SUPERAPP.SYS > FOUNDER17+ YRS · BENGALURU · PUNE
Why Superapp Exists

I watched my best coaches burn out.
Not from low demand. From running their cohort on 14 tools.

I've spent 17+ years inside Indian digital businesses — founded Pragmites in 2009 and scaled it to a multimillion-dollar SaaS firm, trained 3,000+ businesses, and watched the same pattern in coaching: a methodology that works, an audience that converts, and a stack that quietly bleeds the founder dry.

Coaches deserve an AI ecosystem that compounds — converts, retains, refers — without them on WhatsApp at 11pm clearing doubts and on Zoom every Saturday filling cohort #5. That's what Superapp is.

We've rehearsed this build across 40+ Indian coaching practices. We ship in 14 days because the stack is opinionated, the AI training pipeline is industrialised, and we've already made every mistake there is to make. You don't pay for our learning curve.

If you're running a ₹50L–₹5Cr cohort and feel like the business owns you instead of the other way around — talk to me. Worst case, you walk away with a free ₹50,000-grade strategy doc.

Gaurav Gurbaxani
Founder · Superapp · Pragmites · AI Expert
  • ▸ Founded Pragmites (2009) · scaled to multimillion-dollar SaaS · 17+ years in Indian digital
  • ▸ India's Top 10 Digital Marketers · Digital Masters Alliance · 1 of 9 certified trainers
  • ▸ Trained 3,000+ businesses · enterprise teams at Axis Bank, SBI Life, NIBM Pune
  • ▸ Featured in NDTV, Hindustan Times, Mid-Day, YourStory, Entrepreneur
  • ▸ Indian Speaker Bureau roster · Digital Marketing, ChatGPT, Digital Transformation
  • ▸ 5.0 / 5.0 across 150 verified Google reviews on AI Expert (my live coaching cohort)
Generate My Custom BlueprintWhatsApp meBook a 15-min call
LinkedIn →150 verified reviews →gaurav@superapp.company+91 99990 00111
Investment

One Price. One Team.
Your Whole Ecosystem.

A done-for-you engagement, not a SaaS rental. We design and ship your AI coaching ecosystem in 14 days — the engines that lift conversions, retention, and referrals while cutting your 1:1 hours. You own the code, the data, the brand. Full stop.

  • Branded Web Ecosystem (your.domain)
  • 2 Niche AI Tools (your IP)
  • Conversion Engine (built-in funnels + nurture)
  • Retention Engine (streaks, pods, L1–L5)
  • Referral Engine (affiliate auto-payouts)
  • AI Tutor (24/7 — kills your DM overflow)
  • Live Sessions + 1:1 Booking
  • Razorpay + UPI + GST + EMI
  • Migration from Notion / Telegram / Kajabi
  • 90 Days Post-Launch Care
  • Full Source Code Ownership
  • Analytics + Cohort BI Dashboard

// Phase-2 add-ons: Native iOS app · Native Android app · AI Voice Clone · Custom Hackathon Engine

// Starts at
₹1,50,000 +
FIRST MILESTONE PAYMENT
SCOPE-BASED QUOTE FOLLOWS DISCOVERY
  • Discovery + Curriculum Mapping
  • Full Brand + Product Design
  • Web Superapp Build (Day 06–12)
  • Niche AI Trained On Your Material
  • Launch Playbook + Cohort #01 Support
  • EMI Available · GST Invoiced
14-Day Delivery Guarantee
  • Day 14 launch or your first milestone (₹1,50,000) is refunded — full stop.
  • Source code held in escrow from Day 06. You get the keys at handoff.
  • GST invoiced (IRN-compliant). EMI available via Razorpay.
  • 90 days of post-launch care included — bug fixes, AI retraining, one feature iteration.
Generate My Custom Blueprint
// 60 SEC · 5 QUESTIONS · ₹0 · ZERO SPAM
Phase-2 Add-Ons · Optional

When cohort #01 proves the model, stack on top.

Native apps, voice clones, hackathon engines — bolt-ons that compound the ecosystem once your web build is live and earning. Indicative pricing; final scope follows the same discovery-then-quote model.

Native iOS App
from ₹2,00,000
Phase-2 · 12 weeks post-launch

Branded native iOS build, App Store submission, push, deeplinks. Your icon on the home screen.

Native Android App
from ₹2,00,000
Phase-2 · 12 weeks post-launch

Play Console delivery, branded splash, Material 3, in-app updates. Phone-first audience converted.

AI Voice Clone
from ₹1,00,000
Phase-2 · Add-on

Your AI tutor speaks in your voice — fully consented, on/off per student. Doubles perceived presence.

Hackathon Engine
from ₹50,000
Phase-2 · Add-on

In-app 48-hour build sprints with leaderboards, prizes, auto-judging. The testimonial supply chain.

Questions

The Ones We Actually Get Asked.

If your question isn't here, the strategy call is a much faster path than email.

Why ₹1,50,000? What does it cover?— CLOSE
It's the first milestone for an engagement that typically lands between ₹4–12 Lakhs depending on scope. The initial 1.5L kicks off discovery, brand work, and the foundation build. We give you a full scope-based quote after the discovery call — no surprises.
How is this different from Kajabi or Teachable?+ OPEN
Kajabi and Teachable are content storage. We build you an AI ecosystem: a conversion engine that fills your cohort, a retention engine that finishes it, a referral engine that fills the next one, and a niche AI tutor that handles 80% of your DM-overflow. Different category. You own it end-to-end — code, data, brand. No per-student platform tax.
I already have a course on Kajabi or Notion. Can you migrate?+ OPEN
Yes — migration is part of the build. We move your videos, students, payment history, and community over. Your existing students get an invite to the new app once it's ready.
What does "niche AI" actually mean? Just ChatGPT in a box?+ OPEN
No. We train models on your course material, your scripts, your transcripts, and your methodology — then ground responses with citations to your content. A fitness coach gets a macro tracker; a sales coach gets an AI buyer roleplay. Generic AI doesn't do this.
Do you work with coaches outside India?+ OPEN
Yes. Our pricing is in INR but we've shipped apps for coaches in the US, UK, Singapore, and the UAE. Multi-currency payments are standard.
What happens after launch?+ OPEN
3 months of launch support is included. After that, you can extend with a care plan (AI retraining, feature additions, infra) or take everything in-house — your team gets the source code either way.
How long does a build take?+ OPEN
14 days from kick-off to launch. Day 1–2 is discovery, Day 3–5 design sign-off, Day 6–12 build + AI training + integration, Day 13–14 launch + handoff. We can hold this pace because our stack is opinionated and our process is rehearsed across 40+ coach builds.
Can I add features after launch?+ OPEN
Yes — that's exactly what the care plan is for. Most coaches add 1–2 new AI tools or features each quarter as their cohort feedback comes in.
One Last Thing

Stop Trading Time For Cohorts.
Start Building An AI Ecosystem.

Every day you keep doing 1:1 calls and webinars to fill cohort #5, a competitor with an AI ecosystem is closing cohort #50 — without them. 60 seconds. 5 questions. Custom blueprint. ₹0. No commitment. Just clarity.

Generate My Custom BlueprintSee Case Files
14-Day Delivery Guarantee · Day 14 launch or first milestone (₹1,50,000) refunded · Source code in escrow · GST invoiced
// STARTS AT ₹1,50,000 · TYPICAL BUILD ₹4—12L · 14 DAYS · 04 SLOTS LEFT
// 60 sec · ₹0Free custom blueprint
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